HOVIP - Heads of the Valleys Innovation Programme

Heads of the Valleys Innovation Programme

delivered by business people for business people


"Excellent. I have gained an alternative approach for my future marketing strategy."

Suman Ghose, Operations Director, Golden Dragon Ltd.

Royvon Dog Training School: Raising finance to drive success

Doggie fun at Royvonís new Play All Day Facility

Introducing an exciting and innovative new service was a key factor in Royvonís development strategy and an ideal way to combat the current tough economic climate. Support from HOVIP and Merthyr Tydfil County Borough Council enabled the company to produce a comprehensive business plan and raise significant finance to launch the new venture.


Established in 1959, Royvon is recognised as an industry leader and one of the leading residential dog training and obedience schools in the UK. With a large site in Merthyr Tydfil in a private and secure setting, Royvonís boarding and training kennels include purpose-built, modern accommodation and outstanding facilities suitable for both dog boarding and training.

The Challenge:

Within the current tough economic climate, Royvon was keen to introduce new services in order to stem a drop in revenue. Of additional importance was the need to motivate and enthuse staff in Merthyr in light of recent redundancies.

How HOVIP helped:

HOVIP provided support to Royvon to produce a comprehensive business plan for the new venture. This included assistance and direction to undertake market research, with both historical and empirical data, to confirm the feasibility of the business idea as well as help to develop a full marketing plan to promote the concept.

In addition, HOVIP assisted the company to produce a professional and comprehensive presentation to facilitate raising finance. Initially presented to the Royvon Board, agreement to progress led to assistance from HOVIP with a funding application to Merthyr Tydfil County Borough Council.

Key Benefits:

  • A major benefit from HOVIPís support was the production of a business plan which can be used as a working document for future projects, for example, to help raise finance or generate new products. Management skills have been enhanced and there is now a greater understanding of the business models and tools available to drive business, as well as an enhanced ability to assess risks.
  • A full presentation of the new project was prepared for the Royvon Board providing comprehensive information to enable approval to be given to access additional funding.
  • The 'Play All Day' project has been financially supported with a Local Investment Fund Application to Merthyr Tydfil County Borough Council.

To find out more about Royvon Dog Training School, visit www.royvon.co.uk

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Heads of the Valleys Innovation Programme (HOVIP) aims to increase the capacity for innovation in businesses in the region. Phase 1 was KEF ESF Funded and hosted by Merthyr Tydfil College. HOVIP2 and HOVIP3 is supported by the Welsh Assembly Government HoV Regeneration initiative with the 5 HoV local authorities and is hosted by Merthyr Tydfil County Borough Council.

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